This Privacy Policy explains how Live & Maintain International Clothing ("we," "us," or "our") collects, uses, discloses, and protects personal information for the purpose of sending marketing and transactional SMS (text messages) and email communications. This policy applies only to information collected for those communications and does not cover information collected through our website home page or other parts of our site. If you have questions about other privacy practices, please contact our Privacy Team at privacy@liveandmaintainintl.com

  1. Information We Collect

  • Contact information you provide: email address and mobile phone number.

  • Optional profile details you provide: first and last name, gender, birthday, and postal address (only if provided for personalization or shipping related to communications).

  • Interaction data: message open status (where detectable), clicks on links within messages, and reply content (for SMS replies).

  • Subscription metadata: date and time of subscription, opt-in method, source of signup, and preferences you select (message frequency, content preferences).

  • Device and carrier data (for SMS delivery): device type, operating system, mobile carrier, and delivery status (success, failed, bounced).

  1. How We Use Your Information We use the information collected to:

  • Send marketing, promotional, and transactional SMS and email communications.

  • Personalize message content and offers based on preferences and interaction history.

  • Manage subscriptions, opt-ins, opt-outs, and message delivery.

  • Respond to replies, inquiries, and service requests sent via SMS or email.

  • Analyze and improve our messaging programs and measure campaign performance.

  • Comply with legal and regulatory requirements related to electronic messaging.

  1. Legal Basis for Processing (where applicable) We process your information based on:

  • Consent: when you opt in to receive marketing messages.

  • Legitimate interests: to maintain and operate messaging services, prevent fraud, and improve our services.

  • Performance of a contract: when messages are necessary to complete or support an order or service you requested.

  1. How We Share Your Information We may share contact information and related data with:

  • Service providers and vendors who assist with sending and managing SMS and email campaigns, analytics, and message delivery.

  • Third-party service providers that help with segmentation, personalization, and performance measurement.

  • Law enforcement, regulators, or other parties when required by law, to prevent fraud, or to protect our rights, property, or safety. We do not sell your personal information for monetary consideration.

  1. Data Retention We retain contact information and messaging interaction data for as long as you remain subscribed to our SMS or email communications and for a reasonable period afterward to comply with legal obligations, resolve disputes, enforce agreements, or for recordkeeping and analytics. If you opt out, we will retain minimal records of your opt-out to prevent future messages.

  2. Your Choices and Rights

  • Opting Out: You may opt out of marketing SMS messages by replying STOP to any SMS message or by following the unsubscribe instructions in any email. After opting out, you may receive a short confirmation message. Transactional messages related to orders, account updates, or legal notices may continue if applicable.

  • Updating Preferences: You can update your contact information or message preferences by following links in messages or contacting our Privacy Team at privacy@livemaintain.com.

  • Access and Deletion: Depending on your jurisdiction, you may have rights to access, correct, or request deletion of your personal information. Submit such requests to privacy@livemaintain.com. We may need to retain certain information to comply with legal obligations or for legitimate business purposes.

  • Do Not Disturb: If you live in a jurisdiction with specific DND (Do Not Disturb) rules, you may indicate your preference and we will respect applicable legal restrictions.

  1. Security We use administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, alteration, or disclosure. While we strive to protect your information, no security measure is perfect or impenetrable.

  2. International Transfers If your information is transferred or accessed outside your country, we will take steps to ensure it is protected in accordance with this policy and applicable legal requirements.

  3. Children Our SMS and email services are not directed to children under 16. We do not knowingly collect personal information from children under 16 for these communications. If we learn we have collected such information, we will take steps to delete it.

  4. Automated Decision-Making We may use automated processes to personalize messages, segment audiences, and optimize delivery. These are intended to improve relevance and user experience; decisions are not based on sensitive personal data.

  5. Third-Party Links and Integrations This policy applies only to our SMS and email communications. Messages may contain links to third-party